Boat Lagoon Yachting Appoints Richard Allen as Chief Executive Officer to Lead Next Phase of Regional Growth
Boat Lagoon Yachting, Southeast Asia’s leading luxury yacht dealership and the longest-established distributor of Princess Yachts in Asia with over 3 decades of operation, has announced the appointment of Richard Allen as Chief Executive Officer, effective immediately.
This strategic leadership appointment comes as Boat Lagoon Yachting continues to expand across Asia, following a standout presence at the Singapore Yachting Festival 2025, where it earned three Yacht Style Awards:
Best Regional Dealer in Asia
Best Motor Yacht 24–30m – Princess S80
Best Superyacht Brokerage (above 40m)
These accolades reaffirm the company’s position as the region’s longest-established Princess distributor and a growing force in superyacht brokerage and client-focused service delivery.
Richard Allen brings over 25 years of international experience in yacht sales, charter, brokerage, and business development, with a well-established reputation for driving commercial growth and organisational transformation. He has spent the last 12 years in Asia , most recently as Chief Operating Officer of Simpson Marine, Hong Kong, where he led the company through its successful acquisition by Sanlorenzo and oversaw the restructuring and realignment of the business.
Prior to that, Richard spent a decade with Ancasta International in the United Kingdom, where he developed deep expertise in yacht brokerage and client service. His earlier experience with Sunsail, one of the world's largest yacht charter companies, also laid the foundation for his broad knowledge of the charter and leisure yacht markets.
Having worked with some of the leading shipyards including Sanlorenzo, Blue Game, Beneteau, Lagoon, Fairline, Axopar, Monte Carlo Yachts and Aquila, over the years Richard has a deep knowledge of both the sailing and motor yachts markets in Asia and managing multi brand dealerships.
“This appointment marks a transformational chapter for Boat Lagoon Yachting,” said Vrit Yongsakul, Group Managing Director of Boat Lagoon Yachting. “Richard’s experience, regional insight, and leadership capabilities will be instrumental in advancing our long-term strategy, expanding our footprint, and strengthening our service capabilities across Asia.”
Commenting on his appointment, Richard Allen said:
“Boat Lagoon Yachting represents a unique blend of legacy, market leadership, and client focus,” said Richard Allen. “I’m happy to be joining at such an exciting time for the business. My priority will be to build on this solid foundation, support the team’s continued success, and further develop opportunities in the fast-growing Asia-Pacific marine market. In particular, I look forward to enhancing our approach to client service, deepening engagement with long-term yacht owners, and expanding our partnerships with leading luxury and lifestyle brands across the region.”
Renowned for its unwavering focus on customer relationships, Boat Lagoon Yachting has built its success on long-term partnerships with yacht owners, high-net-worth individuals, and luxury affinity brands. With a robust CRM strategy and a reputation for exceptional aftersales care, the company continues to set the standard for premium service in the region.
More than a yacht dealership, Boat Lagoon Yachting offers a comprehensive 360-degree yachting lifestyle, supported by its group-owned Phuket Boat Lagoon Marina and Krabi Boat Lagoon Marina—both situated in prime global yachting destinations. These fully integrated facilities provide full-service boat care, refit and technical support, as well as lifestyle amenities, ensuring seamless, end-to-end support for yacht owners throughout their journey.
Under Allen’s leadership, Boat Lagoon Yachting is poised to further strengthen its position as Asia’s most trusted yachting partner — offering premium yacht sales, charter, superyacht brokerage, and personalised ownership support tailored to discerning clients across Thailand, Singapore, Malaysia, Indonesia, and the Maldives. The company’s current portfolio includes Princess Yachts, Jeanneau, Sacs Marine, and exclusive representation of Burgess in Southeast Asia. Boat Lagoon Yachting is widely recognised for its comprehensive aftersales, superyacht brokerage, and charter support network across Thailand, Singapore, Malaysia, Indonesia, and the Maldives.
For further information, please visit www.boatlagoonyachting.com or contact us at: Thailand Office: +66 76 239 739, Singapore Office: +65 6271 8804, Email: info@boatlagoonyachting.com. Follow us on facebook.com/BLYGroup, and Instagram at @boatlagoonyachting for the latest updates.
